ScienceAdda started off as a “passion project” for a set of Bangalore, India based Engineers. The vision was to re-imagine the way Science was being taught. After looking at all the existing models in the market – the team settled down on a few key principles that continue to be the driving force. These guiding principles are
- At location (mobile) : Given the increased issues with getting students to a world-class science center, the model that we wanted to establish was one of reach. The ScienceAdda model is designed in such a manner that it can be taken and setup in any school across the country. We call this the “suitcase” model. All that is needed is some covered space and standard electrical points.
- Topical (Thematic) : We clearly wanted to make up for the growing divide in the “subject” model. Currently, some students are taught by different subject teachers ie. Biology, Physics, Chemistry, Geography (for Geo Sciences) etc. We wanted to create a holistic structure and hence we are thematic. When we cover SOUND, we also cover MUSIC.
- Hands On = Minds On : All our experiences are designed to be hands-on. There is enough proof that experiential learning is one fo the best models and we not only incorporate this portion, but, also the fact that there is a CURATOR who is a story-teller. The students also participate in a group and hence peer involvement in the questioning process is established.
- Scale : The ScienceAdda team strongly believes that the best way we can be of service to the learning effort is to create a model that will scale across the world. All technology & operational processes have been tuned for this. Today, we are one of the largest curator lead Licensee / Franchisee network across the nation and can deliver complex / individualised programs across the network.
Our association with Discovery Kids is one of strategic branding and we co-brand all off-TV offerings as Discovery Kids ScienceAdda. However, the content streams remain under the ownership of the individual brands.